Paul is an accomplished ex Royal Navy sailor who has traveled the world. He is a straight shooter who will talk about the elephant in the room with no fluff. I guess you need to be direct when you’re busting $90 million’s worth of drugs in the Caribbean Sea.

Always a fitness buff, Paul started a company called iSupp which won multiple awards from Men’s Health. iSupp eventually sold leaving Paul to start Connversions (with the extra n) a powerhouse in email marketing for USA and UK brands. With over $50 million in earned revenue in 2023.

Look, everyone is screaming about their stuff (supplements) being the best for you but they are all the same. They all come in a white plastic tub and you take 1 or 2 pills a day. We’ve told been told to do that for the past 40 years yet new products keep coming out. It’s all just marketing.

I choose these products because there is tech behind it, there are patents behind it, they use all natural ingredients and the formulations are targeted to specific issues people have throughout their lifespan. I think it is brilliant of them to journey down this liquid supplement route because you get rid of 90% of the junk in pills and powders.